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14+ Years 📍 Colombo, Sri Lanka

SAMPATH Soysa

Marketing Strategist & Brand Builder. Founder, Educator, Storyteller

Sampath Soysa portrait
Marketing Strategy Brand Building Digital & Performance Marketing Higher Education Public Speaking Podcast Host Personal Branding Marketing Strategy Brand Building Digital & Performance Marketing Higher Education Public Speaking Podcast Host Personal Branding
01 About

A business leader and academic bridging marketing, education and brand strategy across Sri Lanka, the UK and the Middle East.

Dynamic business leader and accomplished academic professional with over 14 years of progressive experience spanning marketing leadership, strategic business development, and higher education. Currently serving as Co-Founder & COO of Hope Digital Global and Co-Founder & CEO of Good Grooming Global, while maintaining active roles as Country Head for the Institute of Analytics (IoA UK), Sri Lanka Chapter, and Visiting Lecturer at Queen Margaret University, York St John University and other institutions.

His career began at SriLankan Airlines, where he moved from inflight service into marketing and training leadership, the foundation of a hospitality-first approach he still brings to brand and guest experience today. He holds an MBA in International Business from the University of the West of Scotland.

EducationMBA (International Business), PGDip HRM, Adv. Dip HRM
Based inColombo, Sri Lanka (working globally)
Contactsathushsos@gmail.com
14+
Years of experience across marketing, education & leadership
22
Member team built at Hope Digital, serving 19+ brands
250+
Members grown at IoA Sri Lanka Chapter from zero
1B+
LKR in partner revenue driven through performance marketing
02 What I Do

Ventures & Roles

01

Hope Digital Global

Co-Founder & X-COO

Full-service digital marketing & brand solutions agency serving 19+ brands across hospitality, F&B, education and lifestyle. Leads a 22-member team across strategy, design, content and production, spanning paid media, photography, video and podcast work.

02

Good Grooming Global

Co-Founder & Chief Executive Officer

Events, training and personal branding house redefining personal and professional success through curated experiences, transformative workshops, and confidence-building programmes for individuals and corporates.

03

Institute of Analytics, Sri Lanka

Country Head, IoA UK

Built the Sri Lanka Chapter from zero to 250+ members in two years, with 5+ university and 2+ corporate partnerships, and launch of the Professional Diploma in Strategic Data Analytics (PDSDA).

04

Higher Education

Visiting Lecturer & Moderator

Teaches and moderates postgraduate & undergraduate marketing and management modules at Queen Margaret University (Edinburgh), York St John University (UK), and Imperial College of Business Studies via SQA.

03 Services

What I Offer

Corporate training, sales enablement, marketing consulting and student programmes, each built to be practical, activity-driven and tailored to the room.

01Marketing Consulting & Brand Strategy

Hands-on marketing and brand consulting, covering strategy, positioning, digital campaigns and content systems for growing businesses.

Brand StrategyDigital CampaignsContent SystemsGrowth Marketing
02Advanced Sales Techniques for Sales Teams

Intensive sales training that equips teams to engage, persuade and close with confidence, built to boost conversion rates and client retention.

Buyer PsychologyPersuasive PitchesClosing Techniques
03Personal Grooming, Hygiene & Professional Etiquette

Professional presence goes beyond attire. This session covers grooming, wardrobe etiquette and the nuances of a polished, confident image.

GroomingWardrobe EtiquetteBody Language
04LinkedIn Profile Optimisation for Professional Impact

A practical guide to building a LinkedIn profile that showcases skills, aligns with career goals and attracts real opportunities.

Profile EssentialsPersonal SummaryNetworking Strategy
05Digital Marketing Essentials for Professionals

Demystifies digital marketing for non-marketers, from key platforms and analytics to content fundamentals that support brand initiatives.

Platforms & ToolsAnalyticsContent Basics
06Leading with Emotional Intelligence

Trains leaders to harness emotional intelligence for sharper decision-making, stronger relationships and healthier team dynamics.

Self-AwarenessEmpathyLeading Under Pressure
07Generational Communication: Bridging the Gap

Techniques to improve understanding across a multigenerational workforce and promote smoother, more respectful collaboration.

Cross-Gen CommunicationConflict Resolution
08Positive Mindset & Attitude for Success

Builds a growth mindset and constructive attitude that carries through challenges, collaboration and everyday productivity.

Growth MindsetTeam MoraleMotivation
09Resilience, Stress Management & Well-Being

Practical tools for managing stress, building resilience and balancing work-life demands, for a healthier, steadier workforce.

Stress ReductionWork-Life BalanceMental Health
10Customised Programmes

Every organisation is different. Sessions can be tailored to your team's specific needs and mapped directly to your goals and culture.

04 Trusted By

Companies & Campuses

A selection of the organisations, universities and schools Sampath has trained, consulted for or spoken at.

SriLankan Airlines HNB General Insurance LOLC Hutch Cinnamon Lakeside Colombo NIBM SLTC Research University Imperial College of Business Studies University of Ruhuna SriLankan Airlines HNB General Insurance LOLC Hutch Cinnamon Lakeside Colombo NIBM SLTC Research University Imperial College of Business Studies University of Ruhuna
North Sails Link Natural WITCO Citypak by Advantis Browns EV Derana Sumathi Holdings Rizing, a Wipro Company Hirdaramani LEO Club North Sails Link Natural WITCO Citypak by Advantis Browns EV Derana Sumathi Holdings Rizing, a Wipro Company Hirdaramani LEO Club
Rice & Curry podcast cover art
Rice & Curry episode with Christle Salgado Rice & Curry episode with Nethanga Gunaratne

Host & Producer,
"Rice & Curry"

A youth-culture podcast blending Sri Lankan and global conversations, produced through Hope Digital Global. Sampath leads content strategy, episode planning, guest coordination and multi-platform distribution, hosting voices from music, sport, and student life.

Watch on YouTube →
06 On Stage

Speaking & Training

Corporate training, university keynotes, TV features and panel talks on personal branding, leadership, digital marketing and workplace etiquette, across Sri Lanka's leading campuses and companies.

Sampath Soysa addressing a full lecture hall at BCAS Campus
Be A ProfessionalBCAS Campus, 150+ students
Sampath Soysa presenting Lead Yourself First
Lead Yourself FirstLeadership Workshop
Sampath Soysa on stage at RotaLead
RotaLead '26Keynote Session
Sampath Soysa addressing students at LEO Club University of Peradeniya
Future LeadersLEO Club, University of Peradeniya
Sampath Soysa speaking at a formal podium with floral arrangement
Keynote AddressConvocation Ceremony
Sampath Soysa mentoring a student one-on-one
One-on-One MentoringSummer College Network
Sampath Soysa with a group of student trainees on stage
School Leadership TalkStudent Council Training
07 Feedback

Client & Colleague Notes

I highly recommend Sampath Soysa for the grooming session he conducted for the male staff of Sumathi. It was practical, engaging, and extremely well-received. His clarity, professionalism, and ability to deliver simple, actionable grooming tips made a noticeable impact on the team.
Senuri Munasinghe Head of L&D, Chartered HR Professional & TV Host Senuri was Sampath's client
I have had the pleasure of working closely with Sampath Soysa and his company, Hope Digital Global, in managing the social media presence for SLTC. Their expertise and attention to detail have significantly enhanced our online engagement. His sessions are not only insightful but also inspire our students to present themselves with confidence and professionalism.
Chathura Kotagama, F.ISP Founder & CEO, CISD Sampath was Chathura's client
I had the pleasure of attending Mr. Sampath's Digital Marketing lectures, and it was a transformative experience. His deep expertise and passion for the subject were evident in every lecture, making complex concepts accessible and engaging. I highly recommend Mr. Sampath to anyone looking to excel in digital marketing.
Dileesha Ariyaperuma Digital Marketing Specialist, Paid Media & Brand Strategist Dileesha was Sampath's mentor
I have had the pleasure of working alongside Sampath for the past year and I am delighted to provide a recommendation for their outstanding work. As an expert networker, Sampath has demonstrated an exceptional ability to build trust with clients and provide invaluable guidance during sessions.
Chrishankar Janathanan Academic / Entrepreneur Worked with Sampath at different companies
Sampath Soysa is known to me over a decade. He excelled in his discipline of training but also displayed his creativity and leadership skills. Fruits of his hard work, enthusiasm and leadership became visible to the world. I can endorse him as a capable and established trainer, marketer and leader who can add value to any global venture.
Buddhika Hewawasam Manager, IATA Sri Lanka Buddhika managed Sampath directly

Let's build
something together.

Available for keynote talks, corporate workshops, brand consulting and partnerships, in Sri Lanka and worldwide.

sathushsos@gmail.com